Jovi Wants Drink Name Changed
July 25th, 2007
A coffee based energy drink has recently come under fire from rocker Jon Bon Jovi. The drink is named Mijovi and the rocker is insistent that the product name be changed simply because it’s too close to his own. The creator Marcos Carrington says the drink is named after his girlfriend Jovita and not after the rock star. Carrington received a cease and desist letter from the rocker’s attorneys and feels that it isn’t fair. A spokeswoman for Bon Jovi refused to comment. The cans also contained the lettering “itsmilife” which Carrington has agreed to quit using but he says he will not drop the name Mijovi. That sounds perfectly fair. The name should be his fair and square. This is almost as bad as that time Metallica tried to sue an old lady for naming her shop “Metallika”. You would think rock stars have better things to do than ruin a small business owner’s chances of success.