Fergalicious Candies
July 5th, 2007
Music industry insiders all know that record sales are declining so it’s not news if an artist finds novel ways to make money out of the music. An insider even told the press the trick of the trade in which the artist needs to make the brand part of the song so that it slips down the throats of fans easily.
Fergie is cashing in on that trick and her appeal to the teenage girls of the world. The singer is reportedly set to make $4 million by teaming up with Candies clothing and accessory line on her next album. The brand name will be dropped in her songs and she will work with them on ad campaigns. She’s already started that by featuring several Candies clothing on her video for ‘Big Girls Don’t Cry’.
It’s not really a matter of selling out. It’s a matter of business.