Cell Phones and Prince
June 5th, 2007Prince needs to do something to get back on track with his music career. People have been saying this for a long time and it seems that the rock star is trying to do just that. He will promote his new album, “Planet Earth”, as he never did in the past. The first single will be available for free for cell phone users. This follows similar moves by David Bowie and Paul McCartney, both finding new ways to promote music material. David Card, an analyst of Jupiter Research declared:
“Artists have to stay in the public mind and they have to stay hip. For an artist to be associated with a slick new service is a good idea. He probably wouldn’t have done the Super Bowl in his heyday. He’s a mainstream artist that needs to keep his name out there”
The new single is called “Guitar” and will be available for Verizon Wireless phones that use the new V Cast song ID feature. Not that many people will have access but it might be enough to gain some more fans. Maybe we are witnessing a strong Prince comeback!